SOFT SAVING: CELEBRATE TODAY, PLAN FOR TOMORROW

Soft Saving: Celebrate Today, Plan for Tomorrow

Redefining the Purpose of SavingFor years, traditional financial advice has leaned greatly on the principles of thriftiness, postponed satisfaction, and hostile conserving. From eliminating early morning coffee to giving up holidays, the message has been loud and clear: save now, delight in later. However as societal worths shift and individual

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